There is a lot of talk about sustainability in the past years. What is sustainable? And how do we measure it? Is it really only about nature and endangered species?
As a forester I am following the discussion about sustainable forestry for more than 15 years.
A core question is: How can you responsibly use wood for construction, woodworking, furniture and even paper products, without damaging or destroying valuable ecosystems?
Wood is one of the few building materials that can grow back providing beautiful forests (unlike concrete, steel, Aluminum, plastic). If used locally, it has one of the lowest carbon footprints. And finally, if wood is not treated with dangerous chemicals, it can be easily reused and recycled.
Independent from the question of how to provide a reliable system that guarantees sustainable forestry it’s interesting to note that most people in our society are not directly connected with this subject. It’s about wild animals, swamps, nice mountains but not about daily life. I want to discuss here, how sustainable living has an influence on most people every day, no matter if they live in the city or in the country.
The way we live is part of the key to our happiness. By surrounding us with the people, color, and treasures that are meaningful to us we invent our own world. We create happiness if we can see what we love.
A good start to this process is trying to look at things more closely than other people do. Make connections between different things and ideas. How can these connections help you solve the problems and challenges in your life? Looking at things from different angles can transform old ideas to something totally new.
Starting out a series of posts about modern living marketing and aspects about decorating emphasizes what influence homes have in our personal life.
The author of the book “House as a Mirror of Self” Claire Cooper Markus explains that what we place in and around our home are material expressions of our identity and self disclosure in a safe and private and environment. http://ced.berkeley.edu/ced/faculty-staff/clare-cooper-marcus
A home is more than a place to live in. Citing Claire Cooper Markus a home fulfills many needs:
- a place of self expression
- a vessel of memories
- a refuge from the outside world
- a cocoon, where we can feel nurtured and let down guard
- a place where we can feel safe
Finally this is my first blog. After a long time of researching and studying I am proud to start my series of articles about modern living, marketing and aspects about decorating.
First I will begin with thoughts about the reason and importance of interior decorating and ways to make your home come closer to you. Second I will take a look at sustainable living and why it matters .Third I will write about a group of customers that will shape the way of marketing and sales, the millennials.