Everybody wants to be happy. Customers want to be happy. Businesses want happy customers.
There is a lot of advice out there on what to do and not to do, to be happy. Here are some core messages and how businesses can act accordingly.
- Be Happy to be Happy
One of the most important things for a happy life is a happy attitude. People that live every day as if it were their last, enjoy life and don’t worry much. When people live in the present moment they understand better what’s important and stop chasing the future. Carpe Diem – Seize the moment. Act now and not later! Keep asking yourself what’s really important and will something matter in a year from now.
Businesses who follow that path accept the limitations of planning. Planning is a process based on assumptions with a high chance of mistakes. Because you never know what may happen, plan for several possible futures. A plan should only be a guideline for a business rather than a default.
It is also helpful not be rely on experience. Experience is always related to the past and strongly dependent on specific situations. What worked in the past must not necessarily still work today.
Businesses should also be careful with the trust in “facts” or in “experts”, because every situation is different and general advice often does not help in special scenarios.
2. Positive Thinking
Successful businesses have meaningful goals. They appeal to the customer in many ways, not just one. They are filled with inspiration, because common sense is not enough to reach inspiring results. These companies believe in what they are doing and combine bold dreams with realistic expectations.
Successful companies embody a fundamentally positive business attitude. Negative thoughts are ignored, because of the snowball effect and the power of these thoughts. Problems are considered a potential source for learning. The unknown is part of daily business life.
- Fill Your Life with Love
People are interested in a person who is interested in them. Each person we meet has the potential to teach us something. Instead of putting others in their place we must put ourselves in their place. Before you satisfy the client understand and satisfy the person.
Business is done between people. Selling is based on relationships. Believing in the best in people usually brings out the best in people.
“People can be the wind beneath our wings or the anchor on our boat”
John C. Maxwell
4. Appreciate Yourself
Successful companies celebrate who they are and what they have. They have trust in their intuition and listen to their feelings.
The first competitor of a business is indifference. Successful companies look for the extraordinary in the ordinary and go where others aren’t. They stand for one distinctive thing that will give them a competitive advantage. This is a promise to the customer.
5. Do it for You
And finally business should follow the Nike Slogan: “Just do it!” Marginal tactics executed passionately almost always outperform brilliant tactics executed marginally. Good should not be ruined by perfect. Failure is part of the process and helps succeeding. Remember that you become what you practice the most.
Source:
- The Happiness Equation by Neil Paricha
- Selling the Invisible by Harry Beckwith
- Winning with People by John C. Maxwell