Hello again,
After more than a year without writing anything on my blog I am finally back. What has happened in the last year? Well, a lot. I have looked deeper into, what moves people to makes decisions. What makes a store attractive? What must a product have today to be successful? I probably still don’t know the answers to all of these questions, but I have gathered a lot of thoughts and ideas.
It is my that understanding, the customer today is looking for more than just a product. The times where people flocked to the stores and get carried away buying tons of mostly inexpensive merchandise are over. At least for the sophisticated customer that does intensive research before committing to a brand or a product. It is very important to know where the product was made, how it was produced, what is in the product, and what impact the product has for the customer.
The customer today also likes to build a story behind a purchase. How did he find a product? Was it fun to pick it out in the store? Why did he buy this product and not something else? Does the product still provide joy and happiness when it is at home?
This is where “Artful & Inspired Living” comes into place. In a world that’s cramped with stuff in attics, closets and garages, you have to choose carefully what you put around yourself. A lot of books are written about decluttering and minimalist style but I don’t think that’s the answer. You can learn how to get rid of things, but the key is to create an atmosphere of joy and pleasure at home.
A home provides the most happiness when it is filled with objects that create joy, provide wonderful memories or are simply practical and functional. A home can be the fertile soil for great things and lift up its owner to a better life. “Show me how you live and I tell you who you are!” is a saying with a lot of truth.
I am very pleased to introduce two more companies that I am working with. The companies are based in Germany with the company FM Munzer, manufacturing high class sofas and the other company Hobbs Design designing and producing unique cabinets. Both companies fit perfectly in the concept of Artful & Inspired . Please stay tuned for my next post to learn more.