With the successive retiring of the baby boomer generation, a new type of customer is going to dominate marketing in the future.
The buyers of the millennial generation spent $27 billion in 2014 on furniture and bedding, which is 142% more compared to 2012, according to Furniture Today’s Director of Research, Dana French, in a recently published analysis about the shift of generational buying power in the last years. http://www.furnituretoday.com/article/518483-consumer-buying-trends-boomers-buying-power-decreases-17
There is common agreement that this generation will be a driving force in sales and marketing in the next decades, but it seem like there are blank spots and uncertainties regarding the way to work with this new kind of customer.
One goal of the Jazzy Jobber is to provide a platform for the millennial buyers. In this post I will discuss main characteristics of this generation and how to engage them.